ABOUT
The O’Kelly Factor is a boutique public relations and brand development agency headquartered in Atlanta, Georgia, founded by seasoned Publicist LaTanya O’Kelly. With over a decade of experience, The O’Kelly Factor helps clients gain meaningful exposure, build brand recognition, and connect authentically with their audiences through customized publicity strategies and targeted media outreach.
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The agency specializes in both traditional and non-traditional campaigns, offering a full range of services including media relations, brand storytelling, event promotion, influencer engagement, and strategic networking—both online and in person. The O’Kelly Factor’s approach is rooted in the belief that visibility is essential for growth, and that every individual, product, or service has a unique story worth sharing.
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Under LaTanya O’Kelly’s leadership, the agency has cultivated a reputation for creativity, professionalism, and results-driven execution. Her career began as a certified Legal Assistant, but her passion for helping others grow beyond the boundaries of the boardroom led her to establish her own virtual assisting firm. It was through this venture that she discovered her gift for connecting clients to opportunity—transforming that talent into a thriving public relations practice.
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Today, The O’Kelly Factor continues to empower clients across industries to elevate their brands, expand their reach, and make a lasting impact in their respective markets.
CEO
LaTanya O'Kelly
PUBLICIST
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With over 10 years of experience LaTanya O'Kelly helps her clients in gaining exposure for their brands. This is often done in numerous ways, including (but not limited) to networking both online and in person. LaTanya believes that anyone with a product, talent, or service needs exposure and that is what she helps her clients do.
LaTanya is a qualified Publicist who is passionate about helping her clients create both traditional and non-traditional campaigns to gain them maximum exposure. LaTanya began her journey out of the need to evolve. She started out as a certified Legal Assistant, while she enjoyed the work in assisting, she soon figured out that her passion lived outside of the confines of a law firm. As her passion grew for a more creative platform, LaTanya created her own virtual assisting firm and she in essence "worked herself out of work." So never one to run away from a challenge, she began looking for opportunities for her virtual clients to get more work, so she began to reach out to various media outlets and found that she had a knack for creating and making the right opportunities including additional work but also getting them exposure and building their brands.
The O'Kelly Factor's headquarters are based in Atlanta, Georgia.